Job Title:
Video & Website Content Creation Specialist
Department/Group:
Marketing
Location:
Fargo, ND
Travel Required:
Occasional – Less than 25%
Level/Salary Range:
Dependent on Experience
Position Type:
Full Time
Job DescriptionRole and Responsibilities

• Upholding company brand standards in every task assigned and completed.
• Maintaining & enhancing the company website ensuring that content is always, fresh, exciting, and relevant.
• Creating and posting a minimum of 5 new pieces of relevant, website specific, content per week – complete with coordinating text, video, audio, and/or graphics.
• Creation of both internal and external, customer facing, training videos, and coordinating materials as assigned.
• Updating and growing all marketing distribution lists – promotional, informational, and newsletters.
• Assisting in the creation and maintenance of templates and automated sales funnels.
• Analyzing marketing reports from various sources – Company website analytics, SEO, Google Ad Words, Meta Business Suite, Internal reporting, etc.
• Maintaining the company social media presence across all platforms – Facebook, Instagram, YouTube, Twitter, Snapchat, TikTok, and LinkedIn.
• Monitoring and responding to customer messages and online reviews across all platforms – Company website, Google reviews, Facebook reviews, Yelp reviews etc.
• Promoting, soliciting, and increasing the number of online reviews that customers submit each month, across all platforms, but with priority given to Google Reviews.
• Creating and sending monthly newsletters and a minimum of 10 promotional emails per month.
• Assisting in the launch and coordination, promotion, and growth of “Wellness Wednesdays”.
• Video production of regularly scheduled podcasts, impromptu customer interactions, customer testimonials, and finished customer projects after our products have been delivered.
• Premium content creation – e-books, white papers, webinars, etc. as assigned.
• Attending regular meetings with the Sales Team to identify new opportunities for content and trainings.
• Continual education/training on both existing tools as well as researching new tools and apps that can help to increase efficiency and/or effectiveness.
• Assisting in the preparation and execution of shows and events that we participate in throughout the year.
• All other marketing and general duties as assigned.

Qualifications and Education Requirements
Preference will be given to individuals with collegiate education within applicable subject matter and/or hands on job experience in applicable fields, however we are willing to train the right candidate.
Preferred Skills

• Proficient in using both Windows and iOS operating systems
• Proficient in Microsoft 365 suite of products
• Experienced in using the Adobe suite of design and editing products
• Experienced in maintaining a website with WordPress
• Experience in videography and editing

Essential Qualities

• Passion for writing
• Skilled at editing
• Excellent communication and interviewing skills
• Fully embraces social and digital marketing
• Solid video marketing skills
• Extremely organized and goal orientated
• Loves analytics, numbers, and measurement
• Outside the box thinker

Additional Notes

Important reads for understanding our business and marketing style and approach:

• “They Ask, You Answer”, by Marcus Sheridan
• “The Thank You Economy”, by Gary Vaynerchuk

Ideal candidate will have their own video equipment, but it is not a requirement for employment.

Last Updated By:

Brandee Haakenson – Marketing Manager

Date:

December 1st2022

Job Type: Full-time

Pay: $15.00 - $21.00 per hour

Benefits:

• 401(k)
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Day shift

Supplemental pay types:

• Bonus pay

Ability to commute/relocate:

• West Fargo, ND 58078: Reliably commute or planning to relocate before starting work (Required)

Work Location: One location

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