E-Commerce Marketing Manager Job at Qdoba | Qdoba Restaurant Group
POSITION SUMMARY:
As a member of the digital marketing team, the E-commerce Marketing Manager is focused on increasing sales with guests who order from our web/app or third-party marketplaces, and who order catering for their workplaces or personal events. The role requires a unique ability to step into multiple roles as needed ranging from product manager, project manager, business analyst, UX analyst and technical lead. You will drive awareness and usage of our digital channels, influence customer experience and partner with cross-functional team members to ensure QDOBA creates an outstanding end-to-end digital experience.
KEY DUTIES/RESPONSIBILITIES:
- Drive revenue to QDOBA’s digital channels (retail and catering) by creating and executing e-commerce promotions, working with the CRM/Loyalty team, and engaging with all marketing campaigns and plans.
- Lead digital marketplace strategy and serve as the relationship manager and daily contact for 3rd party delivery and ordering marketplaces such as Doordash, UberEats, GrubHub, etc.
- Collaborate with Analytics teams to forecast sales and generate insights from these partners while optimizing marketplace revenue and profit.
- Collaborate with Sr. Manager, Digital Marketing in creation and execution of overall digital strategy to drive sales growth for e-commerce channels.
- Own the eCommerce promotion calendar, ensuring alignment with the digital priorities, and team visibility.
- Work closely with Product Marketing, Catering Sales, IT, Field Operations, Franchisees, Accounting, and outside vendors to execute strategic initiatives or assist with documentation
- Monitor competitor feature and service offerings to keep on top of emergency trends
- Proactively suggest process improvements and evangelize adoption of new techniques and tools to work more efficiently.
QUALIFICATIONS:
Education - Bachelor’s degree or related experience in marketing
Experience 3-5 years of marketing management experience. Restaurant experience strongly preferred.
Skills/Knowledge/Abilities - Ability to lead cross-functional initiatives and influence decision-making across the organization
Ability to partner across the organization and project manage key initiatives and deliverables. Analytically driven mindset and the ability to convert data into insights that can be actioned by the organization. Proficient knowledge of personal computers and related software applications Microsoft Office). Collaborative self-starter, with a proven ability to drive results
Preferred- retail experience
REASONABLE ACCOMMODATION:
QDOBA Mexican Eats will make reasonable accommodations to allow a qualified individual with a disability to enjoy equal employment opportunities and to perform the essential functions of the job. This position description should be applied accordingly.
Brand: Qdoba
Address: 350 Camino De La Reina San Diego, CA - 92108
Property Description: Qdoba Brand Central
Property Number: CORP
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