Marketing Specialist

An Introduction to Northside Elevator

You can learn a lot about an industry over 75 years. Since 1948 we’ve grown with Wisconsin’s most progressive dairy producers. We’ve learned that success comes from honoring our history but not being limited by it. At Northside Elevator we have a reputation of superior products and services, fairly priced, delivered on-time with exceptional customer service…..traditions we protect each and every day. We’re not satisfied keeping pace with change… we’re devoted to seeking out innovation that will drive change. We know our farmers require the latest in technology to feed a growing world.

Willingness to embrace change has transformed Northside Elevator from a local feed mill to a recognized regional leader in dairy feed manufacturing, complete agronomy service, logistics, and commodity marketing. We’ve developed these capabilities because they mirror the most critical needs of our farmers. Our dairy specialists develop custom dairy rations based on the goals of the dairy producer. Our agronomists select top seed genetics, crop protection and fertilizer products that will support the demands of the dairy nutritionist’s ration. Our commodity experts educate producers on purchasing key inputs to maximize profitability. Our in-house logistics team ties it all together making sure feed, grain, seed and fertilizer are on hand right when they’re needed. We know we’re our best when we work together to reach the goals of the farmer. We never forget that the selection of a seed in the spring will impact the health and productivity of a dairy animal in the fall.

Northside Elevator is a fourth-generation family business firmly committed to not only supporting future generations of farmers, but future generations of employees. We want every employee to be proud of being part of the Northside Elevator team. It’s why our drivers have access to the latest equipment, our mill staff operate clean, state of the art automated facilities and our professional staff work in a brand-new office. We’re not just investing in facilities, our employees enjoy competitive benefit packages, profit sharing, professional development, and opportunities for advancement. We take great pride in a staff that is professional, knowledgeable, helpful, and ready to serve. While we continue to expand from our humble beginning as a local feed mill, our focus for the future is on technologies, talent and products that propel the farm of the future.

Job Summary

The Marketing Specialist will help develop, execute, and monitor marketing programs across a variety of channels. Work includes researching the market, analyzing trends to help define the organizations’ marketing strategy, and providing advice as to how to best reach the target market. The Marketing Specialist will help with the coordination of events such as trade shows or conferences. The Marketing Specialist is responsible for compliance with all company policies, local, state, and federal policies, laws, and regulations.

Key Responsibilities

· Develop, implement, and track marketing programs such as email, social medial, or digital campaigns, and events

· Collaborate with other internal teams to develop and monitor strategic marketing initiatives

· Analyze and report on the performance and efficiency of campaigns

· Conduct market research and analyze trends to identify new marketing opportunities

· Develop and create marketing materials, and ensure brand guidelines are met

· Write, proofread, and edit creative and technical content across different platforms

· Work with external agencies and vendors to execute marketing programs

· Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials, and advertising copies

· Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers

· Create innovative marketing campaigns depending on robust data and present the recommendations to management

· Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization, and content development

Additional Duties

· Perform other duties as assigned

Job Qualifications

· Bachelor’s degree in business administration, marketing, communications, or a related field

· Previous experience in marketing preferred

· Strong knowledge of various marketing and analytics tools

· Excellent analytical skills and a knack for data analysis

· Strong written and verbal communication skills

· Skilled in writing and editing content with an attention to detail

· Strong prioritization, organization, and project management skills

· Ability to travel as necessary

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• 8 hour shift

Work Location: One location

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