Content Creation

• Creates compelling information, stories and content for all internal and external channels. Identifies narratives that feature Fleet Feet initiatives and major event priorities, YellowJacket Racing activities and events, retail store initiatives, and promote the work that advances the overall business as a leader of knowledge and energy to provide unparalleled, unique experiences to impact and shape healthier communities.
• Produces content for Fleet Feet print and digital channels, for both Rochester and Buffalo locations, YellowJacket Racing, including email, websites, and all social media channels.
• Understands all audience segments, channels, and cultures, and develops content appropriate for each.
• Produces multimedia content and collaborates with graphic designers, business leaders and retail staff. Understands basic best practices of photography, videography, and visual storytelling.
• Compiles detailed, third party, vendor product information into written and digital concepts to share with a broad, non-specialist customer audience.
• Working with all staff and stakeholders, writes copy for social media posts, and helps to share content through all brand channels and pages.
• Supports and maintains standard operating procedures.

Strategy

• Creates mutually-respectful working relationships with all internal staff and external parties by providing consistently sound content and results and delivering on agreed-upon outcomes.
• Develop, manage, and implement an annual marketing calendar that supports store and event goals regarding sales, customer engagement, new customer acquisition, customer retention, and brand awareness.
• Communicate all marketing efforts and initiatives with all store departments to ensure awareness and enrollment by all staff
• Spearhead all outbound store communication to customers including store newsletters and social media plus outreach events. Measure and drive high open rates, click-thru rates, and engagement on social media.
• Create new localized content and communication methods that achieve departmental goals or campaign objectives.
• Utilizing existing programs like Workplace Fit and medical outreach tools to develop new relationships with community partners that create sales and drive brand awareness.
• Localize and implement national brand initiatives that drive success at the local level.
• In coordination with the training program director, create marketing outreach materials and plan to drive training program participation across all programs.
• In coordination with Store Managers, create materials and plan to drive sales across all stores.
• In coordination with YellowJacket Racing, create marketing materials and plan to drive event registrations and event awareness
• Working closely with the Management team, develops and executes communication plans for by understanding the significance and scope of all brands and events. Creates strategic presentations for programs.
• Analyzes all communications channels and audiences, including websites, social media, and print pieces, and makes recommendations for how to coordinate content across channels and implement a consistent messaging framework. Maintains reporting on monthly/yearly customer acquisition.
• Coordinates with staff members to develop digital strategies for key communications and programs.

Qualifications:

Skills and Abilities:

• Proficiency and high degree of technical skill with a variety of software programs including Microsoft Office, Adobe Creative Suite, database experience, photography and video knowledge a plus.
• Demonstrated experience in developing communications for a range of media and working with creative professionals in design, photography or video.
• Demonstrated excellence in news judgment and ability to work under pressure. Ability to navigate the working environment and the needs of the stakeholders.
• Ability to work directly with customers on sales floor and events.
• Excellent verbal and interpersonal skills; ability to provide leadership and counsel.
• Awareness of current topical events and trends affecting consumer opinion.
• Proven ability to evaluate and solve communications needs quickly. Ability to manage multiple projects to deadline amidst competing priorities. High level of strategic thinking, personal initiative and innovation.
• Ability to work independently and collaboratively in a fast-paced, team-oriented environment.
• An intellectual curiosity and interest in health and fitness related disciplines, and an ability to translate complex ideas into easily understandable copy for a non-specialist audience
• Ability to work a flexible schedule including mornings, days, nights, weekends and holidays. This is an in person role residing mainly at the Armory location, but there is some travel between our Rochester and Buffalo locations or outreach event locations.
• Proven track record of cold calling and building grassroots relationships, preferred.
• Ability to manage multiple moving parts/plan something and see it through to completion.
• Self-motivated, detail-oriented and deadline-driven
• Willing to go above and beyond when needed

• $22-$25 per hourly depending on experience
• Up to 40 hours sick pay
• Up to 72 hours vacation pay/year based on accrued hours
• $225/month towards Health Benefits
• High Energy and Fun Atmosphere
• Employee Discounts