Manager, Marketing

Location: Remote

Over the past 10 years, the team at WMT has collaborated with dozens of partners, created multiple software products combined into a single infrastructure that are used by millions of users each month to follow their favorite sports teams at US universities and beyond. Our team doesn’t stand still and we’re expanding our capability set as well as doubling our engineering team to create, develop, maintain, and evolve platforms for our partners.

WE ARE

Curious listeners that care deeply about using technology and data to create results. Champions of simplifying processes, critically analyzing data and listening to our partners to interpret and translate complex business problems into easy-to-understand plans that allow our team to efficiently and effectively create solutions for our partners.

YOU ARE

A leader of people that gets others excited about creating brands, communicating effectively, and building awareness. You also get excited about tech products, marketing them, and how technology can be used to make an impact on businesses and whole industries. You are organized and love working with others and building teams. You possess an intellectual curiosity and a passion for communications, public relations, technology, and marketing. You’re a natural story-teller, as you are great at finding ways to tell a compelling story about how products and services can work for others. You are also data-driven and use data to help inform the story. You’re a teacher and strategic thinker, a master of tackling unique creative challenges and providing tailored, partner-focused solutions. A prolific communicator and proactive doer. Above all, you are a great teammate.

THE TEAM

Our ambition? To empower our team to innovate through the development of data-driven solutions that make a positive impact on how our partners operate their businesses and more dynamically interact with consumers.

WMT Digital fights for, protects, and elevates ideas for our team and partners who believe in the power of inventive thinking and unique solutions. We create technological solutions that empower our partners to engage with their constituents in creative and distinctive ways.

And, at WMT Digital we strive to be a bit of everything: attentive listeners, trusted advisors, problem-solvers, cheerleaders, and supporters. We are as devoted to our partners' brands as they are, and try our best to know what our partners need before they do. Strong relationships are the fabric of the trust and accountability needed to allow us to create the best solution we can for our partners, and for our team.

Our confidence in what our partners are capable of fuels our team, allowing us to turn obstacles into opportunities.

That's where you come in.

AREA OF FOCUS:

Your experience, understanding, and marketing & creative acumen will allow you to help build and lead WMT’s corporate marketing and product marketing strategy & execution; your influence will directly impact the trajectory of WMT’s business, growth, and product roadmap. The ideal candidate will have prior experience in corporate marketing, product marketing, public relations, and brand management at a technology company and have held leadership positions related to these fields.

You will be responsible for ensuring that WMT’s marketing efforts align with business goals, and you will be a hands-on doer in managing and executing the marketing strategy that you help create. You will steward various work streams focused on both the company’s overall marketing and the marketing of individual tech products & services. You will partner with other stakeholders at WMT as well as external parties across the tech, media and PR landscape. Additionally, you will collaborate with the commercial leadership team to help shape the culture and provide input into company’s overall strategy.

YOUR IMPACT:

• You will be a thought leader in corporate and product marketing
• Develop and implement a comprehensive marketing strategy that aligns with our business goals and objectives
• Oversee brand management efforts, including brand positioning, brand messaging, and brand identity
• Own and execute the creative process around WMT’s visuals and materials that speak to our brand, businesses and products
• Develop and execute communication strategies to ensure consistent and effective messaging across all marketing channels
• Manage public relations efforts, including media relations, key announcements, and executive & corporate visibility programs
• Manage relationships with external vendors and agencies, where applicable
• Set and measure KPIs to ensure that marketing initiatives are effective
• Manage the marketing budget and resources
• Work closely with cross-functional teams
• Oversee the day-to-day operations and build out of a Marketing team

WE'D LOVE TO HEAR FROM YOU IF YOU HAVE…

• Bachelor's degree in marketing, business administration, or a related field
• 5+ years of experience in marketing, brand management, or public relations; including experience working in product marketing (preferably at a tech company)
• Deep design, web and social skills that you can use to execute campaigns and/or refine the work of teammates, partners and third parties.
• Strategic thinking with proven success in developing, implementing, and leading corporate marketing programs and you have taken products to market
• Excellent written and verbal communication skills, with the ability to communicate complex ideas effectively
• Leadership - you enjoy mentoring others and have the ability to influence outcomes
• YOU ARE WITHOUT EGO - you want and desire feedback and are focused on team outcomes, not individual outcomes; you are a good person and team mate that always strives to do what is best for our team, users, and partners
• A general understanding of the business of the sports industry
• A willingness to grow and learn new tactics, strategies, and technology
• Experience working remotely

HOW WE ADD TO OUR TEAM...

Building an inclusive, innovative, and collaborative work environment where a diverse mix of talented individuals want to come, and to stay, to contribute their best work is central to our organization’s mission. We are proud to offer our team flexible paid time off options, parental leave, remote employment, and paid professional development opportunities. WMT Digital does not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, or any other basis prohibited by law.